I never thought that my journey as a mom would lead me to develop a cruelty-free, vegan, and clean cosmetic line...but it did and I am so thankful for that! It all started one morning back in 2018 when my daughter asked if she could try on some of my beauty products. At the time I knew very little about cosmetic ingredients and therefore I was hesitant to let her try on my makeup. I started researching the beauty industry only to find that ingredients had very little regulation and that some may even be harmful. When I started looking for a brand that was clean, cruelty-free and promoted a strong girl power message I came up empty-handed. I was looking for that magical unicorn in the beauty industry...and it didn’t exist. So I set out to create that magical unicorn! Cruelty-free, 100% vegan, clean beauty that also donates a portion of proceeds back to various local charities...what more could you want? As an added bonus, all of our products are Leaping Bunny and PETA Certified Cruelty-Free! Our products can be purchased online at www.girlpalooza.com and on Amazon! Be sure to follow us on Instagram @girlpalooza for our current product updates!